Ashlar & Ink

Service

WordPress and custom development

We build on WordPress when you need to edit a lot of content yourself, and on lightweight static or custom set-ups when speed, security and low upkeep matter more. Either way you own everything and it is documented.

Who this is for

Development work comes to us in three forms. Businesses that have a design and need it built properly. Organisations with an existing WordPress site that has become slow, fragile or impossible to update. And companies, often research-led firms around Heslington and the science park, or engineering consultancies, who need something lighter than a full content management system: a fast, secure site they update a few times a year.

Hand holding a phone showing a simple website

Choosing the right platform

WordPress (custom block theme)Static site
Best forFrequent editing by several people; news, events, vacancies, case studiesSites changed occasionally; speed and security first
EditingFamiliar visual editor in the browserSimple editor or by request; we can add a lightweight CMS
Running costsHosting plus regular updatesVery low; can be served from a global network
Security upkeepNeeds updates and monitoringVery little attack surface
SpeedFast when built carefullyVery fast by default

We have no commercial reason to push one over the other, and we will recommend the one that fits how you actually work.

WordPress, done carefully

WordPress runs a large share of the web because editors understand it and it can grow with an organisation. It gets a bad name from sites stacked with heavy multipurpose themes and thirty plugins, each one a performance cost and a security risk. We build custom block themes with only the plugins a site needs.

What is included, step by step

  1. Technical plan. Platform, hosting, content types, integrations and how editors will work, agreed in writing.
  2. Staging site. A private copy where you can watch progress and test.
  3. Build. Templates, components and content types, coded by hand against the design.
  4. Content entry. We load your content, or train your team to, and set up redirects from old addresses.
  5. Testing. Phones, tablets and browsers, keyboard and screen reader checks, forms, speed and security.
  6. Launch. DNS, SSL, Search Console, analytics and a post-launch check of every redirect.
  7. Handover. Logins, documentation and a recorded walkthrough of the editing tasks your team will do.

Integrations

We connect sites to the tools you already use: booking systems, CRMs, newsletter platforms, recruitment software, payment providers and maps. Where no reliable connector exists, we write a small, documented one rather than installing a heavy plugin that does twenty other things.

Taking over an existing site

If you have a WordPress site built by someone else, we start with an audit: theme, plugins, hosting, security and speed. You get a short report saying whether to maintain it as it is, tidy it, or rebuild, with honest reasons. We do not recommend a rebuild just because it is more work for us.

How long it takes and what drives the cost

Building a designed small site typically takes two to four weeks; larger builds with custom content types and integrations take six weeks or more. Cost is driven by the number of templates and content types, the complexity of any integrations, how much content we load, and whether old content needs migrating and redirecting.

Common mistakes

How we measure it

We test real-world speed (Core Web Vitals) before and after launch, run accessibility checks against WCAG 2.2 AA, and confirm every redirect resolves. After launch we watch error logs and Search Console for any crawl issues in the first weeks.

Ownership

Your domain, hosting account, code and content belong to you. We document how the site is put together so another developer could pick it up if you ever needed one.

Questions

Can you take over an existing WordPress site?

Usually, yes. We start with an audit of the theme, plugins and hosting, then tell you whether to maintain it, tidy it or rebuild.

Do you use page builders?

We avoid heavy visual page builders on new projects because they slow pages down and make updates fragile. We build with the native WordPress block editor instead.

Is a static site harder to edit?

Slightly, for frequent editing. For sites changed a few times a year it is rarely a problem, and we can add a simple editor if needed.

Who owns the code?

You do. It is written for your site and handed over with documentation.

Can you build web applications too?

We build small custom features and integrations. For large web applications we will tell you honestly if a specialist software house is a better fit.

Talk to us about wordpress and custom development

Next step

Tell us what the website needs to do

A few lines about your business and what is not working is plenty. We reply within a working day with honest thoughts and, if it fits, a rough plan and price.

Start a project